Company Information

For lists of brandnames of major companies:

• Hoover's Company Profiles - within ProQuest Central database - select "Browse", then "Company Reports"

For comphrensive lists:

• Brands and Their Companies 

                    older editions are in print format and offsite, Library Services Center, REFERENCE  T223.V4 A2225x)

                   Companies and Their Brands  (companion to above print title; online is the same)

                                      offsite, Library Services Center, REFERENCE  T223.V4 A253)

For U.S. trademarks:

• Trademark Electronic Search System (TESS) - from the U.S. Patent and Trademark Office

For overviews of major brands:

• Encyclopedia of Consumer Brands (REFERENCE HF5415.3.E527 1994) - 3 vols.

Encyclopedia of Major Marketing Campaigns (offsite, Library Services Center - REFERENCE HF5837.E53 2000) - Dated but still of use.

For Coca-Cola --  Fifty Years of Coca-Cola Television Advertisements  - 1951-1999, archived online from the Library of Congress

Tip: Do an Advanced Search in periodical databases with the product name ; combine with a concept:

1st search box: coke zero

2nd search box: advertising or marketing or promotion*