Resource Guides: Company Information: Advertising

Advertising News

Advertising Age
AdAge is the major trade periodical, issued weekly. Library's online subscription includes issue archive (see "more" below) Note: link will work; click on it at the end of the GT single sign-on service (OpenAthens) paragraph.
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Contact the business reference librarian; our URL is to AdAge.com + Data Center, but we frequently get an email with the URL to the online equivalent of the print -- on that site is a link to archived issues.
Adweek
Link to periodical website for selected content of current issue; for full-text of previous articles, Library has access via ABI/Inform database (from 2003 to date; 1 month delay)

Advertising Expenditures

The annual "Leading National Advertisers" issue from Advertising Age is now online, with added content from AdAge's Data Center. For the top 100 "LNA", media spending is listed. For large brands within a company (e.g., Chevrolet, Buick - within GM ; M&M's - within Mars), media spending is also listed.

AdAge Data Center
Includes the annual "Leading National Advertisers" data for the top 200 corporate advertisers. Click on "Advertising Spending". Also includes top 200 megabrands (ex.: Kraft, McDonald's) total media spending, and, by general category (retail, etc.) - media spending. Click "Datacenter" from top of screen. Note: link will work; click on it at the end of the GT single sign-on service (OpenAthens) sparagraph.
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LNA is from 1997 on.

Advertising - History

Ad*Access
Print ads from 1911-1955 - 5 broad categories (+ 23 smaller categories) -- 7,000 ads total. From Duke Univ.
Advertising America
Archive - company files from J. Walter Thompson. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.
Market Research and American Business, 1935-1965
Market research reports of Ernest Dichter.
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From Adam Matthew. Additional module, no charge, because consortia (ASERL) met minimum spend of other modules.
Trade Literature and the Merchandizing of Industry
1820-1926. Part of Smithsonian Collections Online. From Gale.

Also consider browsing through our online historical newspapers - for the Atlanta Constitution [1881 to 1984] and New York Times [1851 to 2011]

AdViews
Television commercials, dated 1950s - 1980s. Also from Duke Univ.
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C.reated or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency
AdForum
"Best Ads Archive" - browse by broad category (Super Bowl ads, etc.)
Coca-Cola Company Advertising History
Super Bowl Ad Archive
Searchable - from Advertising Age. Includes iconic Coca-Cola Hilltop ad from 1972; "1984" Apple ad, and more. Includes background story for each ad.
Apple's iconic 1984 spot: Behind the scenes
Interview with account exec. for Chiat/Day. Also links to the ad.
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CNN.com - Money -- on the 30th anniv. of the Super Bowl ad. The exec. wrote a book: The Insanity of Advertising: Memoirs of a Mad Man". GT does not own it; InterLibrary Loan service is available for GT community.

The Library has acquired backfiles (as-is, newsstand versions) of some newspapers, general periodicals and business periodicals - ad content is searchable and viewable.

Newspapers: New York Times (1851-4 years ago) ; Atlanta Constitution (1858-1984). For more, see "News and Periodical Articles" page/tab.

Business periodicals: Fortune (1930-2000)

Women's Magazine Archive - includes: Better Homes and Gardens(1922-2005) ; Cosmopolitan (1886-2005) ; Essence (1970-2005) ; Good Housekeeping (1885-2005) ; Ladies' Home Journal (1885-2005) ; Parents (1926-2005 - some gaps) ; Redbook (1903-2005 - some gaps) Seventeen (1944-2005) ; Town & Country (1846-2005 - some gaps) ; Woman's Day (1937-2005)