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Business Essentials

Using Specialized Business Resources

This page includes key sources for demographic information, market research, investment information, contact information for companies, and case studies. And, there's a link to FinTech, a program from the University System of Georgia about financial technology.

Many more sources are on these custom guides:

And - also - the A-Z database listing linked from the Georgia Tech Library home page - select the subject "Business" .

Key Demographics Resources

Quality, vetted statistics about the U.S. are critical for decision-makers in business and in government.

Contact Information for Companies

These sources are useful for developing a custom screening list. Search for small companies - by name, geography, size of a company, type of business. A contact listed typically indicates the job title.

Investment Information

An analyst's summary of a company can give you insight about new divisions, units, and the forecast for growth.

Key sources for market research

Market reports can be used for in-depth analysis of specific industries. An industry profile would be a good starting point. Business news sources are also very useful.The sources listed below might include a brand's market share.

Case Studies

To purchase a case from Harvard Business - most are less than $10.  Many case studies are issued by Harvard Business School's publishing unit.