Content compliant with writing for the web standards. Jargon (database, journal, interlibrary loan) is limited and immediately defined. Informal writing style is used. The Library organization is “we” and the audience directly addressed as “you” when necessary.
Good example:
Excerpted from the GT SORT LibGuide
"The Georgia Tech Student Organization Records Toolkit, or GT SORT, is designed to assist student organizations develop their recordkeeping practices in order to preserve their group's history. By identifying significant records that should be kept and preserved and those that can be discarded, organizations can manage their records more effectively and ensure their history can be passed down to future members.
By implementing GT SORT and working with the University Archivist, you can be sure that your group/organization's story is being preserved as part of Georgia Tech's history."